Canadian Tire is a business that involves itself within the community. The Jumpstart program is provided by Canadian Tire for children who are looking to get active. The program gives the children the ability to access services that promote exercise and healthy living. It provides the necessities to improve athleticism by covering the costs of equipment, registration, and transportation. One in three families are not able to afford extracurricular activities for their children. The Jumpstart program allows those who cannot afford these services with the ability to access them. By giving children a chance to interact and involve themselves with others in the community it supports positive self-esteem and involvement. St. James is the first and only place that the Jumpstart program has been offered and it has proven to be a success. Canadian Tire is the one of the only businesses in Canada that has services that are made accessible to individuals in the community free of charge and with no strings attached. They give their consumers everything they need within their stores and outside of them also. They have a variety of products, support, and partnerships within Canada which make them stand out from the competition. Canadian Tire gives consumers many essential and beneficial services that other stores do not provide. They market themselves differently and focus on not only the product but the customer as well. Canadian Tire has proven to be one of the most successful businesses in more ways than one. With government involvement and professional service they have become a front runner in the Canadian business world.
1. Do you believe that Canadian Tire should expand its involvement with the Jumpstart program?
2. Is it a good business strategy for Canadian Tire to become involved with programs in the community, such as Jumpstart?
Canadian Tire Jumpstart Commercial (Canadian Tire, 2009)
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