Canadian Tire is currently one of Canadians most well known companies. They have provided a range of products to consumers for many years and have proven to be a reliable business. They offer prices that beat or are on par with the competitions and many people have trusted in the services that Canadian Tire has had to offer over the years. The problem now is that Canadian Tire seems to be a thing of the past. They provide the same products as many of their competitors and have branded themselves specifically as a Canadian company. Their name has restricted them from expanding into countries other then Canada. This has limited their ability to become a larger corporation as well as a multinational one as well. When considering started a business one may want to consider keeping their name as diverse as possible. This was one thing that was clearly not considered by the founders of the Canadian Tire corporation. Another issue with Canadian tire is they have not considered expanding their target market and consumers. Many believe that Canadian Tire has not adjusted itself to the multicultural society of Canada and that this has affected their business. Canada has grown into a country with a variety of different cultures in society and by limiting the target market the company is limiting its sales. Canadian Tire would benefit from expanding itself to meet the needs of changing society. Doing this will allow them to increase revenue and improve customer services and in the end become a more successful company.
1. Do you think Canadian Tire would benefit from expansion?
2. Do you believe Canadian Tire could have changed its name to allow it to be seen as a more multinational corporation?
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