Canadian Tire “Fast Facts”

Canadian Tire has many interesting facts that surround its history. The way that it has built itself up from such a small business is an achievement to say the least. The first Canadian Tire was bought for only $1,800.00 in the 1920’s. In the mid-thirties they introduced the concept of having employees on roller skates to speed up business. The first gas station was established in 1958 and customers were introduced to the concept of “Canadian Tire Money”, which was redeemable for products within the stores. Canadian Tire has currently expanded as far as the Northwest Territories. At the height of distribution over nine million flyers were sent out each week to Canadians across the country. Every two out of three men read the flyer every week. The flyer is essential in Canadian Tire’s advertising. Most Canadians live close to a Canadian Tire and over three quarters of the population shop at the store every year. Currently over 4 million people have signed up to be members of Canadian Tire Financial services and are registered card members.

1. Do you believe Canadian Tire has successfully grown as a company?
2. In your opinion is Canadian Tire successfully advertising its products? For example, using a weekly flyer.